“The times, they are a-changin’”, sang a certain Nobel Prize in Literature. Techs and products are evolving at a very high pace, and our world has very little in common with the one our grandparents used to live in. But despite all these changes, the core principles of our lives have remained the same. Take love, for example. Only 10 years ago, you would find your mate at your workplace, in your favorite bookstore, or at a party organized by mutual friends. Today, more and more people rely on Tinder to engage – and eventually, get engaged. Yet, one thing didn’t change: the little butterflies in your stomach when you see your loved one walking down the street.
The exact same goes for art and design. Materials, trends and influencers may have dramatically changed, yet professional designers still rely on the same rules as Leonardo da Vinci did, in order to express their inner world. You too will see this: when the time comes to create or revamp your sparkling photography portfolio, you’ll apply these 7 principles of design to make sure that your composition is solid and aesthetically enticing. From balance to unity, we will break down the “what” and the “why” of each of these eternal rules, and also a bit of the “how” – with practical tips for you to apply to your website.