Good audio in a video or film isn’t a theoretical, feel good, groovy sort of thing. It’s a get your hands dirty, dig in, do-or-die sort of thing. Don’t try to make your video sound great because you “should.” Make your show sound good in the satisfying knowledge that good audio will bring your work up to a higher standard. Bad audio (particularly distant or hard to hear dialog) will destroy your show’s impact, sometimes to the point of a smoking, charred ruin. If the sound is poor, your audience will probably tune out entirely without even knowing why they lost interest. The kicker is that all it takes to make your video sound good is some advance consideration and planning. You simply need to start thinking in audio.