When can you launch it? How much is it going to cost?
These seem to be the only two questions clients really care about when it comes to redesigning a website.
Yet, a redesign is an opportunity for so much more. It’s a chance to audit the current site’s assets, KPIs, target audience, and user interface to determine what the site needs to do, why it exists, and for whom it should be relevant. A simple makeover can’t accomplish this. You need to understand so much more to create a website that actually serves the company and supports its goals.