When you’re working on an idea, it’s tempting to wait until it’s nearing completion to get feedback. However, you may lock yourself out of ideas by waiting.
As writer Seth Godin explains, the very nature of waiting to get feedback means that all the decisions you make along the way can’t be questioned. You’re locked in because you’ve already put the work in and it would be too difficult to go back. This might mean you miss out on some alternative ideas: