Logo design (or redesign) is hard work.

With a website, or a brochure, or almost any other marketing piece, you’ve got a branding guide to start from. Something that’s already established as a basis for the design.

But not when you’re creating a new logo.

You’re literally starting with a blank sheet of paper and a set of ideas, and the possibilities are limitless.

So whether you’re creating a logo for a client (difficult!) or for your own business (wickedly difficult!), knowing what makes a logo successful is really hard!

via What makes a logo successful? 5 tips for successful logos.