Out of the thousands of fonts available online, how are you supposed to choose just one or two that will establish your brand? Especially when many of them start looking the same after a while.This task is even harder if no one ever told you that you have to consider many factors — not just whether your chosen typefaces look nice.For your brand to succeed, it must tell a consistent story of what you’re all about.For your brand to succeed, it must tell a consistent story of what you’re all about.

Part of creating this image is selecting the right font for your content. Font choice is so much deeper than just “This one looks cool.” You have to know what each typeface you use says about you and your brand, and if that’s the message you want to convey.

via Which fonts work best for brands & logos? + how to pick the perfect one – Graphic Design Blender.